Client | MTR
Project | R+P Policy and COR Policy
explainer video
Graphics | Timmie Yu
Animation | Timmie Yu, Vincent Fu
As one of the largest public transport in Hong Kong, MTR has implemented two policies: the Rail+Property (R+P) Policy and Corporate Responsibility (COR) Policy to allow their business run sustainably. R+P is a business model that integrates railway expansion and property development to make the company become self reliant, as well as benefit different sectors in the society. The COR Policy is a set guiding principles to ensure the quality of their services and protect the environment.
The overall art direction is vibrant and cheerful, with the use of rainbow colours, which is coherent to the colourful MTR lines, to show the dynamic services of the company. I've also integrated the use of lines and geometrical shapes to add more details to the video.