Client | Hot Chilli Family 辣親家族

​

Project | Hot Chilli Family logo and

             product design

In this freelance job, I've created the logo and product design for Hot Chilli Family (辣親家族), which they are a startup local brand specialise in chilli sauce. My concept comes from the daily observation of households in Hong Kong, where quarrel is an inseparable part when it comes to family. I've presented this idea in my illustration where the family is fighting in a bubble after tasting the chilli sauce, where the cat just smiles and cares about the tasty food. The overall art direction is inspired by HK's neon signs combined with Japanese comic art style.