Client | KEF Audio

Project | LS50 Wireless Speaker

             instruction video

KEF is an international audio brand that helps customers pursue a stylish and elegant lifestyle. Similar to KEF LSX project in last year, the brand wants to create another set of 11 instruction videos for their new released LS50 wireless speakers, to provide instructions to users that they can easily setup their speakers in multi rooms. It also guides customers using different functions on the app to enjoy high quality music. 

The graphic style is minimal with a touch of surreal to create a simple, clean and comfy home setting. The settings are in monotone, that gives a high-end and stylish mood to the video, and also to highlight the speakers from the scene. Because of using monotone colours, I've decided to make the settings in day time and night time, which allows me to develop more on the lights and shadows in the scene. For example, in the Android Setup video, the setting is in day time, showing the reflection of the window and trees on the wall. 

(Project ongoing)